Methodology

Shangs’ consulting process is based on the 4 “I”s of: Insight, Idea, Interaction, and Influence. These four concepts enable our consultants to develop audience-focused campaigns that are cutting-edge, creative and impactful. We start the process by understanding the client’s needs. Through research and situation analysis, we help our clients achieve market insights and identify communication problems. We then fashion ideas that are tailored to the client’s needs, combined with local market intelligence, to produce optimal interaction with the target audience. Connecting the last mile, we evaluate and measure our influence. We determine success based on our ability to raise awareness, change perceptions and create a behavioral reaction.

Offerings

Technology has made the world highly connected and complicated. Companies today face both opportunities and challenges generated by communication related behaviors. Shangs Communications solutions are tailor-made to satisfy the unique needs of each client. Employing a comprehensive range of products and services, we help brands shape the most influential and effective dialogue with their key stakeholders.

Strategic Communications
Given our strong experience of working with international game changers, we work with clients to identify, strategize, execute and evaluate their communications needs and programs. Shangs provides a full range of communications solutions, including strategic planning, press visibility arrangements, media / government / influencer relations, event planning and execution, issue management and more.
Digital Marketing
Social media plays an increasingly important role in the decision making journey of both corporate and retail customers. Shangs’ team of experienced consultants are familiar with the digital world game rules, as well as client offerings and corporate thinking. We create customized strategies to optimize brand visibility, while minimizing potential risks. Our offerings include community management, influencer programs and strategic placement.
Thought leadership and corporate social responsibility
Internal influencer relations, brand equity and business growth. Shangs helps companies build their thought leadership through leadership forums, image and influence consultancy, executive profiling and corporate social responsibility programs.

Speaking Engagements

We also represent a select group of original thinkers, writers and doers, for speaking engagements.